TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
AU  - Sharma, Deeraj
AU  - McDaniel, Carl
TI  - MKTG Principles of marketing: :A south-Asian perspective
SN  - 9788131520345
U1  - 658.8 
PY  - 2021///
CY  - Delhi
PB  - Cengage
KW  - Marketing
KW  - Management
ER  -