TY  - BOOK
AU  - Hill, Sam
AU  - Lederer, Chris 
TI  - The Infinite Asset: Managing Brands to Build New Value
SN  - 9781578512492
U1  - 658.827 
PY  - 2001///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Brand name products -- Management | Brand name products -- Management -- Case studies
ER  -