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121.
Profitable customers : how to identify, develop and retain them by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi Kogan Page 1999
Availability: Items available for loan: BMU Library (1)Call number: 658.802 WIL.

122.
Marketing strategy : desktop guide by
Material type: Text Text
Publication details: London Hawksmere 2000
Availability: Items available for loan: BMU Library (1)Call number: 658.802 PAL.

123.
Repositioning : marketing in an era of competition, change, and crisis by
Material type: Text Text
Publication details: New Delhi McGraw-Hill, c2010
Availability: Items available for loan: BMU Library (1)Call number: 651.111 TRO.

124.
Value investing with the masters Revealing Interviews with 20 market-beating managers who have stood the test of time by
Material type: Text Text
Publication details: New Delhi Viva Books Pvt. Ltd. 2003
Availability: Items available for loan: BMU Library (1)Call number: 332.6322 KAZ.

125.
Six weeks to marketing excellence by
Material type: Text Text
Publication details: UK Hodder & Stoughton 2003
Availability: Items available for loan: BMU Library (1)Call number: 658.8 JAY.

126.
Whatcha gonna do with that duck? : and other provocations, 2006-2012 by
Material type: Text Text
Publication details: New York Penguin Books 2012
Availability: Items available for loan: BMU Library (1)Call number: 658 GOD.

127.
Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits / by
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley & Sons, c2007
Online resources:
Availability: Items available for loan: BMU Library (2)Call number: 658.503 MAC, ...

128.
Yes! : 50 scientifically proven ways to be persuasive by
Edition: 1st. hardcover ed.
Material type: Text Text
Publication details: New York : Free Press, 2008
Availability: Items available for loan: BMU Library (1)Call number: 658.45 GOL.

129.
Beyond loyalty : the next generation of strategic customer relationship management by
Material type: Text Text
Publication details: New Delhi PHI 2006
Availability: Items available for loan: BMU Library (1)Call number: 658.8 CHE.

130.
Mischief marketing : how the rich, famous & successful really got their careers and businesses going (and how you can, too!) / by
Material type: Text Text
Publication details: Lincolnwood, Ill. : Contemporary Books, c2000
Availability: Items available for loan: BMU Library (1)Call number: 658.8 SIM.

131.
Yes! : 50 scientifically proven ways to be persuasive by
Material type: Text Text
Publication details: New Delhi Viva Books 2008
Availability: Items available for loan: BMU Library (1)Call number: 658.45 GOL.

132.
Purple cow : transform your business by being remarkable by
Material type: Text Text
Publication details: New York Penguin Books 2008
Availability: Items available for loan: BMU Library (1)Call number: 658.8 GOD.

133.
The long tail : why the future of business is selling less of more / by
Edition: 1st ed.
Material type: Text Text
Publication details: New York : Hyperion, c2006
Availability: Items available for loan: BMU Library (1)Call number: 658.802 AND.

134.
Marketing metrics : the managers guide to measuring marketing performance by
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi Pearson 2016
Availability: Not available: BMU Library: Checked out (1).

135.
Marketing Management: A South Asian Perspective by
Edition: 13th.
Material type: Text Text
Publication details: Noida Pearson 2009
Availability: Not available: BMU Library: Checked out (1).

136.
Marketing and sales analytics by
Material type: Text Text
Publication details: Noida Pearson 2017
Availability: Items available for loan: BMU Library (1)Call number: 658.87 BRE.

137.
Cutting-edge marketing analytics : real world cases and data sets for hands on learning by
Material type: Text Text
Publication details: New Delhi Pearson 2019
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 VEN.

138.
Marketing data science : modeling techniques in predictive analytics with R and Python by
Material type: Text Text
Publication details: Noida Pesrson 2019
Availability: Items available for loan: BMU Library (1)Call number: 658.00285 MIL. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.00285 MIL.

139.
Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth by
Material type: Text Text
Publication details: New Delhi Sage 2019
Availability: Items available for loan: BMU Library (1)Call number: 658.8 PAR. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 PAR.

140.
Marketing in the round : how to develop an integrated marketing campaign in digital era by
Material type: Text Text
Publication details: Noida Pearson 2015
Availability: Items available for loan: BMU Library (1)Call number: 658.872 DIE. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.872 DIE.

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