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161.
Supply chain management : strategy, planning, and operation by
Edition: 7th ed.
Material type: Text Text
Publication details: New Delhi Pearson 2019
Availability: Items available for loan: BMU Library (3)Call number: 658.7 CHO, ...

162.
Consumer behavior by
Edition: 12th
Material type: Text Text
Publication details: New Delhi Pearson 2019
Availability: Items available for loan: BMU Library (2)Call number: 658.8342 SCH, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 SCH.

163.
Global Marketing, with a special Indian focus by
Edition: 4th.
Material type: Text Text
Publication details: Noida Pearson 2010
Availability: Items available for loan: BMU Library (3)Call number: 658.84 HOL, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.84 HOL.

164.
Digital Marketing : All in one by
Material type: Text Text
Publication details: New Delhi Wiley 2020
Availability: Items available for loan: BMU Library (4)Call number: 658.8 DIA, ...

165.
Digital Marketing : for dummies by
Material type: Text Text
Publication details: New Delhi Wiley 2021
Availability: Items available for loan: BMU Library (4)Call number: 658.8 DEI, ...

166.
Digital marketing strategy : an integrated approach to online marketing by
Edition: 3rd ed.
Material type: Text Text
Publication details: London Kogan Page 2022
Availability: Items available for loan: BMU Library (4)Call number: 658.872 KIN, ...

167.
Digital Marketing : Strategy, implementation and practice by
Edition: 8th
Material type: Text Text
Publication details: UK Pearson 2022
Availability: Items available for loan: BMU Library (3)Call number: 658.872 CHA, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.872 CHA.

168.
Experiential Marketing by
Material type: Text Text
Publication details: New York Routledge 2019
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 BAT.

169.
Global Marketing by
Edition: 5th
Material type: Text Text
Publication details: New York Routledge 2022
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 GIL.

170.
Digital Marketing by
Edition: 2nd
Material type: Text Text
Publication details: London Sage 2022
Availability: Items available for loan: BMU Library (1)Call number: 658.8 HAN.

171.
Marketing Services by
Material type: Text Text
Publication details: New york Wiley 2016
Availability: Items available for loan: BMU Library (1)Call number: 658.8 BER.

172.
Advertising, Promotion, and other aspects of Integrated Marketing Communications by
Edition: 10th
Material type: Text Text
Publication details: Delhi Cengage 2016
Availability: Items available for loan: BMU Library (1)Call number: 658.8 AND.

173.
MKTG Principles of marketing :A south-Asian perspective by
Material type: Text Text
Publication details: Delhi Cengage 2021
Availability: Items available for loan: BMU Library (5)Call number: 658.8 LAM, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 LAM.

174.
Digital marketing fundamentals by
Edition: 2nd
Material type: Text Text
Publication details: Netherland Noordhoff 2022
Availability: Items available for loan: BMU Library (1)Call number: 658.8 VIS.

175.
Principles of Marketing : For a digital age by
Edition: 2nd
Material type: Text Text
Publication details: New Delhi Sage 2024
Availability: Items available for loan: BMU Library (1)Call number: 658.8 TUT.

176.
Integrated Marketing communication : Advertising and promotion in a digital world by
Material type: Text Text
Publication details: New York Routledge 2022
Availability: Items available for loan: BMU Library (1)Call number: 658.8 JUS.

177.
Tectonic shifts in financial markets : People, policies, and institutions by
Material type: Text Text
Publication details: Switzerland Palgrave 2016
Availability: Items available for loan: BMU Library (1)Call number: 658.8 KAU.

178.
Complete guide to letters of credit and the UCP: Includes: incoterms 2010 and marine cargo insurance
Material type: Text Text
Publication details: Delhi Trinity 2015
Availability: Items available for loan: BMU Library (1)Call number: 332.77 BOS.

179.
What does new luxury entail : an empirical study on the dimensions of new luxury and their impact on consumer happiness by
Material type: Text Text
Publication details: Gurgaon BML Munjal University 2023
Dissertation note: Thesis submitted in the fulfillment of the requirement for the degree of Doctor of Philosophy by Rubal Rathi Under the supervision of Dr. Ruchi Garg, Dr. Ritu Chhikara Doctor of Philosophy 2023
Availability: Items available for loan: BMU Library (1)Call number: 658.8 RAT.

180.
Learning trap: How Byju's took Indian edtech for a ride by
Material type: Text Text
Publication details: New Delhi Juggernaut B. 2023
Availability: Items available for loan: BMU Library (1)Call number: 371.334 SAH.

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