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Service marketing (Volume 1-4) by Series: Sage library in marketing
Material type:  Text
Publication details: Los Angeles : SAGE, 2010
Availability: Items available for loan: BMU Library (3)Call number: 658.8 BAR, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 BAR.
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Market research toolbox : a concise guide for beginners by
Edition: 4th.
Material type: Text
Publication details: Los Angeles Sage 2016
Dissertation note: Contents: Machine generated contents note: Preface -- Chapter 1. Nature and Characteristics of Market Research -- Chapter 2. Planning for Market Research -- Chapter 3. Secondary Research -- Chapter 4. Customer Visits -- Chapter 5. The Focus Group -- Chapter 6. Qualitative Sampling and Data Analysis -- Chapter 7. Survey Research -- Chapter 8. Questionnaire Design -- Chapter 9. Choice Modeling via Conjoint Analysis -- Chapter 10. Experimentation -- Chapter 11. Sampling for Quantitative Research -- Chapter 12. Quantitative Data Analysis -- Chapter 13. Combining Research Techniques Into Research Strategies -- Chapter 14. The Limits of Market Research.
Summary: "An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. This text explores market research techniques such as secondary research, customer visits, focus groups, surveys, choice modeling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. The Third Edition of The Market Research Toolbox incorporates new material on Web surveys along with more information on data analysis and sampling theory for qualitative research. Additionally, a new closing chapter illuminates the limitations of market research to clarify when it should be employed. What's New sections have been added to every chapter and new examples are included throughout the text, along with updated suggested readings and references"-- Provided by publisher.
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 MCQ.
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Social media analytics : effective tools for building, intrepreting, and using metrics by
Material type: Text
Publication details: New York McGraw-Hill 2012
Dissertation note: Contents: The conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics.
Availability: Items available for loan: BMU Library (1)Call number: 658.872 SPO.
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Customer relationship management by
Material type: Text
Publication details: New Delhi Oxford University Press 2016
Availability: Items available for loan: BMU Library (1)Call number: 658.812 MUL. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.812 MUL.
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