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21.
Predictably irrational : the hidden forces that shape our decisions by
Edition: 1st ed.
Material type: Text Text
Publication details: New York, NY : HarperCollins c2008
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 153.83 ARI.

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22.
End of business as usual : rewire the way you work to succeed in the consumer revolution by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi Wiley c2012
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Availability: Items available for loan: BMU Library (1)Call number: 658.872 SOL.

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23.
Why killer products don't sell : how to run your company to a new set of rules by
Material type: Text Text
Publication details: New Delhi Wiley India 2008
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.81 GOT.

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24.
Culture code : an ingenious way to understand why people around the world buy and live as they do by
Edition: 1st ed.
Material type: Text Text
Publication details: New York : Broadway Books, c2006
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 305.8 RAP.

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25.
Consumer behaviour : a digital native by
Material type: Text Text
Publication details: Noida Pearson Education 2019
Availability: Not available: BMU Library: Checked out (1).

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26.
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Impact of Consumer Behavior on Marketing Communication by
Material type: Text Text
Publication details: BML Munjal University School of Management 2020
Availability: Items available for reference: BMU Library: Not for loan (1).

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27.
Consumer behavior by
Edition: 12th
Material type: Text Text
Publication details: New Delhi Pearson 2019
Availability: Items available for loan: BMU Library (2)Call number: 658.8342 SCH, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 SCH.

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