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41.
Customer relationship management : concepts and application by
Material type: Text Text
Publication details: New Delhi Biztantra 2007
Availability: Items available for loan: BMU Library (1)Call number: 658.812 KUM. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.812 KUM.

42.
Customer relationship management : concepts and cases by
Edition: 2nd
Material type: Text Text
Publication details: Delhi PHI Learning 2013
Availability: Items available for loan: BMU Library (1)Call number: 658.812 RAI. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.812 RAI.

43.
CRM handbook : a business guide to customer relationship management by
Material type: Text Text
Publication details: New Delhi Pearson 2002
Availability: Items available for loan: BMU Library (1)Call number: 658.812 DYC. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.812 DYC.

44.
Services marketing : people, technology, strategy by
Edition: 8th
Material type: Text Text
Publication details: New Delhi Pearson 2018
Availability: Items available for loan: BMU Library (5)Call number: 658.8 WIR, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 WIR. Not available: BMU Library: Checked out (1).

45.
Girl in the blue coat by
Edition: First edition.
Material type: Text Text
Publication details: Boston Little Brown & Company 2018
Availability: Items available for loan: BMU Library (1)Call number: 813.6 HES.

46.
Ultimate question : driving good profits and true growth by
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business School Press, c2006
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.1554 REI.

47.
Innovator's solution : creating and sustaining successful growth by
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business School Press, c2003
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.4063 CHI.

48.
Driving customer appeal through the use of emotional branding by Series: A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Material type: Text Text
Publication details: USA IGI Global 2018
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.827 GAR.

49.
Customer satisfaction through retention towards the products of JSSL by
Material type: Text Text
Publication details: BML Munjal University School of Management 23/06/2017
Availability: Items available for reference: BMU Library: Not For Loan (1).

50.
To understand the pre and post purchase behaviour of the customer of Hurom by
Material type: Text Text
Publication details: BML Munjal University School of Management 03/07/2017
Availability: Items available for reference: BMU Library: Not For Loan (1).

51.
Customers for life : how to turn that one-time buyer into a lifetime customer by
Material type: Text Text
Publication details: New York Pocket Books 1998
Availability: Items available for loan: BMU Library (1)Call number: 658.812 SEW.

52.
Total customer value management : transforming business thinking by
Material type: Text Text
Publication details: New Delhi Response Book 2011
Availability: Items available for loan: BMU Library (1)Call number: 658.812 MAH.

53.
What clients love : a field guide to growing your business by
Material type: Text Text
Publication details: New York : Warner Books, c2003
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.802 BEC.

54.
Implementing strategic change : tools for transforming an organization by
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill 2005
Availability: Items available for loan: BMU Library (1)Call number: 658.4063 HOI.

55.
What the customer wants you to know : how everybody needs to think differently about sales by
Material type: Text Text
Publication details: New Delhi Penguin Books 2007
Availability: Items available for loan: BMU Library (2)Call number: 658.85 CHA, ...

56.
How to be better at- customer care by
Material type: Text Text
Publication details: New Delhi Kogan Page 2000
Availability: Items available for loan: BMU Library (1)Call number: 658.812 FOS.

57.
Living supply chains : how to mobilize the enterprise around delivering what your customers want by
Material type: Text Text
Publication details: New Delhi Pearson 2008
Availability: Items available for loan: BMU Library (1)Call number: 658.5 GAT.

58.
X-engineering the corporation : reinventing your business in the digital age by
Material type: Text Text
Publication details: New York, NY : Warner Books, c2002
Availability: Items available for loan: BMU Library (1)Call number: 658.4063 CHA.

59.
Customer focus by
Material type: Text Text
Publication details: New Delhi Viva Books 2004
Availability: Items available for loan: BMU Library (2)Call number: 658.812 LAN, ...

60.
Human sigma : managing the employee-customer encounter by
Material type: Text Text
Publication details: New York : Gallup Press, c2007
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.812 FLE.

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