Results of search for 'ccl=su:{Marketing}'

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	61.	Online consumer behavior : theory and research in social media, advertising,and e-tail by Close , Angeline G Material type: Text Publication details: New York Routledge 2012 Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 381.142 CLO. Add to cart (remove)
	62.	Social media analytics : effective tools for building, intrepreting, and using metrics by Sponder , Marshall Material type: Text Publication details: New York McGraw-Hill 2012 Dissertation note: Contents: The conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics. Availability: Items available for loan: BMU Library (1)Call number: 658.872 SPO. Place hold Add to cart (remove)
	63.	Rural marketing by Kashyap, Pradeep Edition: 3rd Material type: Text Publication details: New Delhi Pearson 2016 Availability: Items available for loan: BMU Library (7)Call number: 658.800954 KAS, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.800954 KAS. Not available: BMU Library: Checked out (2). Place hold Add to cart (remove)
	64.	Marketing management by Kotler, Philip Keller, Kevin Lane Edition: 15th ed. Material type: Text Publication details: New Delhi Pearson 2016 Availability: Items available for loan: BMU Library (26)Call number: 658.8 KOT, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 KOT. Not available: BMU Library: Checked out (21). BMU Library: On hold (6). Place hold Add to cart (remove)
	65.	Marketing management : Indian cases by Gupta, Prachi Aggarwal, Ashita etc Material type: Text Publication details: New Delhi Pearson 2018 Availability: Items available for loan: BMU Library (23)Call number: 658.8 GUP, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 GUP. Not available: BMU Library: Checked out (1). Place hold Add to cart (remove)
	66.	Services marketing : integrating customer focus across the firm by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Pandit, Ajay Edition: 6th Material type: Text Publication details: New Delhi McGraw-Hill 2013 Availability: Items available for loan: BMU Library (1)Call number: 658.8 ZEI. Place hold Add to cart (remove)
	67.	Brand admiration : building a business people love by Park, C. Whan MacInnis, Deborah J Eisingerich, A. B Material type: Text Publication details: Hoboken, New Jersey John Wiley & Sons 2016 Availability: Items available for loan: BMU Library (1)Call number: 658.827 PAR. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.827 PAR. Place hold Add to cart (remove)
	68.	Art of digital marketing : The definitive guide to creating strategic, targeted, and measurable online campaigns / by Dodson, Ian Material type: Text Publication details: New Delhi Wiley 2018 Availability: Items available for loan: BMU Library (1)Call number: 658.872 DOD. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.872 DOD. Place hold Add to cart (remove)
	69.	Definitive book of branding by Kompella, Kartikeya Material type: Text Publication details: New Delhi Sage Response 2014 Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.827 KOM. Not available: BMU Library: Checked out (1). Place hold Add to cart (remove)
	70.	Digital marketing by Gupta, Seema Material type: Text Publication details: Chennai McGraw-Hill Education 2018 Availability: Not available: BMU Library: On hold (1). BMU Library: Lost (1). BMU Library: Pending hold (1). Place hold Add to cart (remove)
	71.	Event marketing : how to successfully promote events, festivals, conventions, and expositions by Preston, C. A Edition: 2nd Material type: Text Publication details: New Delhi Wiley 2012 Availability: Items available for loan: BMU Library (1)Call number: 659 PRE. Items available for reference: BMU Library: Not For Loan (1)Call number: 659 PRE. Place hold Add to cart (remove)
	72.	International marketing by Cateora, Philip R Gilly, Mary C Graham, John L Edition: 16th Material type: Text Publication details: Chennai McGraw-Hill Education 2018 Availability: Items available for loan: BMU Library (2)Call number: 658.84 CAT, ... Place hold Add to cart (remove)
	73.	Managing marketing : an applied approach by Capon, Noel Singh, Siddharth Shekhar Material type: Text Publication details: New Delhi Wiley 2014 Availability: Items available for loan: BMU Library (1)Call number: 658.8 CAP. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 CAP. Place hold Add to cart (remove)
	74.	Marketing toolkit by Capon, Noel Singh, Siddharth Shekhar Material type: Text Publication details: New Delhi Wiley 2014 Availability: Items available for loan: BMU Library (1)Call number: 658.8 CAP. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 CAP. Place hold Add to cart (remove)
	75.	Marketing analytics : Data driven techniques with microsoft excel by Winston, Wayne L Material type: Text Publication details: New Delhi Wiley 2014 Availability: Items available for loan: BMU Library (1)Call number: 658.87 WIN. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.87 WIN. Place hold Add to cart (remove)
	76.	Marketing research by Burns, Alvin C Veeck, Ann Bush, Ronald F Edition: 8th Material type: Text Publication details: New Delhi Pearson 2017 Availability: Items available for loan: BMU Library (1)Call number: 658.83 BUR. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 BUR. Place hold Add to cart (remove)
	77.	Marketing by Grewal, Dhruv Levy, Michael Edition: 5th Material type: Text Publication details: Chennai McGraw-Hill Education 2017 Availability: Items available for loan: BMU Library (1)Call number: 658.8 GRE. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 GRE. Place hold Add to cart (remove)
	78.	Principles of marketing by Kotler, Philip Armstrong, Gary Agnihotri, Prafulla Edition: 17th Material type: Text Publication details: New Delhi Pearson 2018 Availability: Items available for loan: BMU Library (1)Call number: 658.8 KOT. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 KOT. Place hold Add to cart (remove)
	79.	Rural marketing : challenges and opportunities by Kumar, Dinesh Gupta, Punam Material type: Text Publication details: New Delhi Sage Response 2017 Availability: Items available for loan: BMU Library (1)Call number: 658.8 KUM. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 KUM. Place hold Add to cart (remove)
	80.	Sales management : concepts and cases by Cron, William L Decarlo, Thomas E Edition: 10th Material type: Text Publication details: New Delhi Wiley 2010 Availability: Items available for loan: BMU Library (1)Call number: 658.81 CRO. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.81 CRO. Place hold Add to cart (remove)

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