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1.
Marketing metrics : the managers guide to measuring marketing performance by
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi Pearson 2016
Availability: Not available: BMU Library: Checked out (1).

2.
Cutting-edge marketing analytics : real world cases and data sets for hands on learning by
Material type: Text Text
Publication details: New Delhi Pearson 2019
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 VEN.

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