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1.
New strategic brand management : advanced insights and strategic thinking by
Edition: 5th ed.
Material type: Text Text
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8343 KAP.

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2.
Kapferer on luxury: how to luxury brands can grow yet remain rare by
Material type: Text Text
Publication details: London Kogan Page 2015
Availability: Items available for loan: BMU Library (1)Call number: 658.827 KAP.

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3.
Luxury strategy : break the rules of marketing to build luxury brands by
Edition: 2nd ed.
Material type: Text Text
Publication details: London ; Philadelphia, PA : Kogan Page, 2012
Availability: Items available for loan: BMU Library (1)Call number: 658.8 KAP.

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