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1.
Differentiate or die : survival in our era of killer competition by
Edition: 2nd ed.
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
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Availability: Items available for loan: BMU Library (1)Call number: 658.8 TRO.

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2.
IdeaWise : how to transform your ideas into tomorrow's innovations by
Material type: Text Text
Publication details: New York : John Wiley & Sons c2002
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Availability: Items available for loan: BMU Library (1)Call number: 658.575 RIV.

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3.
Repositioning : marketing in an era of competition, change, and crisis by
Material type: Text Text
Publication details: New Delhi McGraw-Hill, c2010
Availability: Items available for loan: BMU Library (1)Call number: 651.111 TRO.

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4.
The power of simplicity : a management guide to cutting through the nonsense and doing things right / by
Material type: Text Text
Publication details: New York : McGraw-Hill, c1999
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658 TRO.

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