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1.
Brand management: Principles and practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford 2012
Availability: Items available for loan: BMU Library (1)Call number: 658.827 DUT.

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2.
Services Marketing, Operations, and Management by
Material type: Text Text
Publication details: New Delhi Oxford University Press 2010
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.155 JAV.

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