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1.
Luxury brand management : a world of priviledge by
Edition: 2nd.
Material type: Text Text
Publication details: Singapore John & Wiley 2012
Availability: Items available for loan: BMU Library (1)Call number: 658.827 CHE.

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2.
Kapferer on luxury: how to luxury brands can grow yet remain rare by
Material type: Text Text
Publication details: London Kogan Page 2015
Availability: Items available for loan: BMU Library (1)Call number: 658.827 KAP.

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3.
Luxury strategy : break the rules of marketing to build luxury brands by
Edition: 2nd ed.
Material type: Text Text
Publication details: London ; Philadelphia, PA : Kogan Page, 2012
Availability: Items available for loan: BMU Library (1)Call number: 658.8 KAP.

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What does new luxury entail : an empirical study on the dimensions of new luxury and their impact on consumer happiness by
Material type: Text Text
Publication details: Gurgaon BML Munjal University 2023
Dissertation note: Thesis submitted in the fulfillment of the requirement for the degree of Doctor of Philosophy by Rubal Rathi Under the supervision of Dr. Ruchi Garg, Dr. Ritu Chhikara Doctor of Philosophy 2023
Availability: Items available for loan: BMU Library (1)Call number: 658.8 RAT.

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