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1.
Discipline of Market Leaders Choose your customers, narrow your focus, dominate your market by
Material type: Text Text
Publication details: New York Fortune 1995
Availability: Items available for loan: BMU Library (1)Call number: 658.8 TRE.

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2.
One to one future : building relationships one customer at a time by
Material type: Text Text
Publication details: New York : Currency Doubleday, 1993
Availability: Items available for loan: BMU Library (1)Call number: 658.812 PEP.

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3.
The long tail : why the future of business is selling less of more / by
Edition: 1st ed.
Material type: Text Text
Publication details: New York : Hyperion, c2006
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.802 AND.

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4.
Cutting-edge marketing analytics : real world cases and data sets for hands on learning by
Material type: Text Text
Publication details: New Delhi Pearson 2019
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 VEN.

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