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1.
A framework for marketing management by
Edition: 5th.
Material type: Text Text
Publication details: New Delhi Pearon 2014
Availability: Items available for loan: BMU Library (4)Call number: 658.8 KOT, ...

2.
Global Marketing Management by
Edition: 7th.
Material type: Text Text
Publication details: New Delhi Pearson 2011
Availability: Items available for loan: BMU Library (1)Call number: 658.8 KEE.

3.
Market based management : strategies for growing customer value and profitability by
Edition: 5th
Material type: Text Text
Publication details: New Delhi PHI Learning 2009
Availability: Items available for loan: BMU Library (1)Call number: 658.8 BES. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 BES.

4.
Winning in Emerging Markets A Road Map for Strategy and Execution by
Material type: Text Text
Publication details: Boston Harvard Business School Press 2010
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.4012 KHA.

5.
International Marketing Management Text and Cases by
Material type: Text Text
Publication details: New Delhi Sage 2008
Availability: Items available for loan: BMU Library (1)Call number: 658.84 MAT.

6.
Marketing management text and cases by
Edition: 2nd.
Material type: Text Text
Publication details: New Delhi Excel Books 2013
Availability: Items available for loan: BMU Library (4)Call number: 658.84 PAN, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 PAN.

7.
Contemporary brand management by
Material type: Text Text
Publication details: Los Angeles Sage 2015
Availability: Not available: BMU Library: Checked out (1).

8.
Global Marketing by
Edition: 3rd.
Material type: Text Text
Publication details: New Delhi Cengage 2012
Availability: Items available for loan: BMU Library (1)Call number: 658.848 GIL.

9.
In search of a new logic for marketing : foundations of contemporary marketing theory by
Material type: Text Text
Publication details: USA Jhon Wiley 2007
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8001 GRO.

10.
Marketing management : Indian cases by
Material type: Text Text
Publication details: New Delhi Pearson 2018
Availability: Items available for loan: BMU Library (20)Call number: 658.8 GUP, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 GUP. Not available: BMU Library: Checked out (4).

11.
Managing marketing : an applied approach by
Material type: Text Text
Publication details: New Delhi Wiley 2014
Availability: Items available for loan: BMU Library (1)Call number: 658.8 CAP. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 CAP.

12.
Marketing toolkit by
Material type: Text Text
Publication details: New Delhi Wiley 2014
Availability: Items available for loan: BMU Library (1)Call number: 658.8 CAP. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 CAP.

13.
Services marketing : people, technology, strategy by
Edition: 8th
Material type: Text Text
Publication details: New Delhi Pearson 2018
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 WIR. Not available: BMU Library: Checked out (9).

14.
Customer focus by
Material type: Text Text
Publication details: New Delhi Viva Books 2004
Availability: Items available for loan: BMU Library (2)Call number: 658.812 LAN, ...

15.
Improving marketing effectiveness : the methods and tools that work best by
Material type: Text Text
Publication details: New Delhi Viva Books 2009
Availability: Items available for loan: BMU Library (1)Call number: 658.8 SHA.

16.
Profitable customers : how to identify, develop and retain them by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi Kogan Page 1999
Availability: Items available for loan: BMU Library (1)Call number: 658.802 WIL.

17.
Marketing strategy : desktop guide by
Material type: Text Text
Publication details: London Hawksmere 2000
Availability: Items available for loan: BMU Library (1)Call number: 658.802 PAL.

18.
Six weeks to marketing excellence by
Material type: Text Text
Publication details: UK Hodder & Stoughton 2003
Availability: Not available: BMU Library: Checked out (1).

19.
Principles of Marketing by
Edition: 15th
Material type: Text Text
Publication details: Noida Pearson 2016
Availability: Items available for loan: BMU Library (2)Call number: 658.8 KOT, ...

20.
International Marketing Strategy And Theory by Series: Special Indian Edition
Edition: 5th.
Material type: Text Text
Publication details: Oxon Routledge 2009
Availability: Items available for loan: BMU Library (1)Call number: 658.84 ONK.

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