Social media analytics : effective tools for building, intrepreting, and using metrics by
Material type: 
Text
Publication details: New York McGraw-Hill 2012
Dissertation note: Contents: The conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics.
Availability: Items available for loan: BMU Library (1)Call number: 658.872 SPO.
