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1.
Unmarketing : stop marketing. Start engaging. by Series: Times business series
Material type: Text Text
Publication details: New Dlehi Wiley 2010
Availability: Items available for loan: BMU Library (1)Call number: 658.802 STR.

2.
Innovation X : why a company's toughest problems are its greatest advantage by Series: Times Business Series
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi Wiley c2010
Availability: Items available for loan: BMU Library (1)Call number: 658.4063 RIC.

3.
Beyond performance : how great organizations build ultimate competitive advantage by Series: Times Business Series
Material type: Text Text
Publication details: Hoboken, N.J. : Wiley, c2011
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658 KEL.

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