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Business research methods by
Edition: 11th.
Material type:  Text
Publication details: New Delhi McGraw-Hill 2013
Availability: Items available for loan: BMU Library (9)Call number: 658.00721 COO, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.00721 COO.
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Business Research Methods : a South-Asian perspective by
Edition: 8th.
Material type: Text
Publication details: New Delhi Cengage Learning 2013
Availability: Items available for loan: BMU Library (17)Call number: 658.00721 ZIK, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.00721 ZIK.
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Research methods for business : a skill building approach by
Edition: 5th.
Material type: Text
Publication details: New Delhi Wiley 2014
Dissertation note: Summary: "Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET.
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 650.072 SEK.
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Marketing research text and cases by
Edition: 3rd.
Material type: Text
Publication details: New Delhi McGraw Hill 2014
Availability: Items available for loan: BMU Library (7)Call number: 658.83 NAR, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 NAR.
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Marketing research: an applied orientation by
Edition: 6th.
Material type: Text
Publication details: New Delhi Pearson 2011
Availability: Items available for loan: BMU Library (13)Call number: 658.83 MAL, ... Not available: BMU Library: Lost (1).
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Market research toolbox : a concise guide for beginners by
Edition: 4th.
Material type: Text
Publication details: Los Angeles Sage 2016
Dissertation note: Contents: Machine generated contents note: Preface -- Chapter 1. Nature and Characteristics of Market Research -- Chapter 2. Planning for Market Research -- Chapter 3. Secondary Research -- Chapter 4. Customer Visits -- Chapter 5. The Focus Group -- Chapter 6. Qualitative Sampling and Data Analysis -- Chapter 7. Survey Research -- Chapter 8. Questionnaire Design -- Chapter 9. Choice Modeling via Conjoint Analysis -- Chapter 10. Experimentation -- Chapter 11. Sampling for Quantitative Research -- Chapter 12. Quantitative Data Analysis -- Chapter 13. Combining Research Techniques Into Research Strategies -- Chapter 14. The Limits of Market Research.
Summary: "An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. This text explores market research techniques such as secondary research, customer visits, focus groups, surveys, choice modeling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. The Third Edition of The Market Research Toolbox incorporates new material on Web surveys along with more information on data analysis and sampling theory for qualitative research. Additionally, a new closing chapter illuminates the limitations of market research to clarify when it should be employed. What's New sections have been added to every chapter and new examples are included throughout the text, along with updated suggested readings and references"-- Provided by publisher.
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 MCQ.
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Doing your business research project by
Material type: Text
Publication details: Los Angeles Sage 2015
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.0072 BEE.
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Marketing research by
Material type: Text
Publication details: New Delhi PHI 2013
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 ARO.
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Internet research methods by
Edition: 2nd edition.
Material type: Text
Publication details: Los Angeles Sage 2003
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 300.2854678 HEW.
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Marketing research an applied orientation by
Edition: 7th.
Material type: Text
Publication details: Nodia Pearson 2016
Availability: Items available for loan: BMU Library (10)Call number: 658.83 MAL, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 MAL.
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