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1.
Why good companies go bad and how great managers remake them by
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business School Press, c2005
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Availability: Items available for loan: BMU Library (2)Call number: 658.406 SUL, ...

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2.
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology / by
Material type: Text Text
Publication details: London ; New York : Routledge, 2003
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 659.2 BAL.

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3.
Big Business big responsibilities: from villains to visionaries: how campanies are tackling the world's greatest challenges by
Material type: Text Text
Publication details: New York Palgrave Mcmillan 2010
Availability: Items available for loan: BMU Library (1)Call number: 658.408 WAL.

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The BMU library offers more than just books; it resides at the heart of the academic community. Besides being a destination of knowledge, a hub for intellectual exploration, and a place where new ideas take shape, students undertake journeys of discovery and innovation. At the same time, professors and faculty have access to vital resources to assist their groundbreaking research.

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