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1.
Customer in the boardroom? : crafting customer-based business strategy / by Series: Response business books
Material type: Text Text
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE, 2012
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.4012 BIJ.

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2.
Relationship marketing : a consumer experience approach / by Series: Advanced marketing series
Material type: Text Text
Publication details: Los Angeles : Sage, 2010
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.812 BAR.

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3.
Winning a billion consumers : a disruptive approach for success in India by
Material type: Text Text
Publication details: New Delhi Sage 2016
Availability: Items available for loan: BMU Library (2)Call number: 658.00954 JOS, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.00954 JOS.

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4.
Customer experience 3.0 : high-profit strategies in the age of techno service by
Material type: Text Text
Publication details: New York AMACOM 2014
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.812 GOO.

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5.
CRM handbook : a business guide to customer relationship management by
Material type: Text Text
Publication details: New Delhi Pearson 2002
Availability: Items available for loan: BMU Library (1)Call number: 658.812 DYC. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.812 DYC.

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6.
Ultimate question : driving good profits and true growth by
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business School Press, c2006
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.1554 REI.

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7.
Total customer value management : transforming business thinking by
Material type: Text Text
Publication details: New Delhi Response Book 2011
Availability: Items available for loan: BMU Library (1)Call number: 658.812 MAH.

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8.
What clients love : a field guide to growing your business by
Material type: Text Text
Publication details: New York : Warner Books, c2003
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.802 BEC.

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9.
Implementing strategic change : tools for transforming an organization by
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill 2005
Availability: Items available for loan: BMU Library (1)Call number: 658.4063 HOI.

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10.
What the customer wants you to know : how everybody needs to think differently about sales by
Material type: Text Text
Publication details: New Delhi Penguin Books 2007
Availability: Items available for loan: BMU Library (2)Call number: 658.85 CHA, ...

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11.
How to be better at- customer care by
Material type: Text Text
Publication details: New Delhi Kogan Page 2000
Availability: Items available for loan: BMU Library (1)Call number: 658.812 FOS.

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12.
X-engineering the corporation : reinventing your business in the digital age by
Material type: Text Text
Publication details: New York, NY : Warner Books, c2002
Availability: Items available for loan: BMU Library (1)Call number: 658.4063 CHA.

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13.
Human sigma : managing the employee-customer encounter by
Material type: Text Text
Publication details: New York : Gallup Press, c2007
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.812 FLE.

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14.
Strategic customer care : an evolutionary approach to increasing customer value and profitability by
Material type: Text Text
Publication details: Ontario John Wiley & Sons 1999
Availability: Items available for loan: BMU Library (1)Call number: 658.812 BRO.

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15.
Connecting with your customers. by
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business School Press, c2006
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.812 HBS.

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16.
End of business as usual : rewire the way you work to succeed in the consumer revolution by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi Wiley c2012
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.872 SOL.

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17.
Ten demandments : rules to live by in the age of the demanding consumer by
Material type: Text Text
Publication details: New York : McGraw-Hill, c2002
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.812 MOO.

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18.
Love thy customer : creating delight, preventing dissatisfaction, and pleasing your hardest-to-please customers by
Material type: Text Text
Publication details: New York : McGraw-Hill, c2006
Online resources:
Availability: Items available for loan: BMU Library (2)Call number: 658.812 BRI, ...

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19.
Lean solutions : how companies and customers can create value and wealth together by
Material type: Text Text
Publication details: New York, NY : Simon & Schuster p2005
Availability: Items available for loan: BMU Library (1)Call number: 658.812 WOM.

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20.
Superior customer service : the prompt approach to success by
Material type: Text Text
Publication details: New Delhi PHI Learning 2006
Availability: Items available for loan: BMU Library (1)Call number: 658.812 QUI.

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