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1.
Strategic brand management for B2B markets : a road map for organizational transformation by
Material type: Text Text
Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.827 SAR.

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Business to business marketing : analysis and practice by
Material type: Text Text
Publication details: New Delhi Pearson 2011
Availability: Items available for loan: BMU Library (1)Call number: 658.804 VIT. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.804 VIT.

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