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	1.	Social media marketing by Tuten, Tracy L Solomon, Michael R Edition: 2nd edition. Material type: Text Publication details: Los Angeles Sage 2015 Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.872 TUT. Add to cart (remove)
	2.	E-Commerce : an Indian Perspective by Joseph , P . T Edition: 5th. Material type: Text Publication details: New Delhi PHI 2015 Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.872 JOS. Add to cart (remove)
	3.	Digital marketing analytics : making sense of consumer data in a digital world by Hemann , Chuck Burbary, Ken Material type: Text Publication details: Indianapolis, Ind. : Que, c2013 Availability: Not available: BMU Library: Lost (1). Add to cart (remove)
	4.	Online consumer behavior : theory and research in social media, advertising,and e-tail by Close , Angeline G Material type: Text Publication details: New York Routledge 2012 Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 381.142 CLO. Add to cart (remove)
	5.	Social media analytics : effective tools for building, intrepreting, and using metrics by Sponder , Marshall Material type: Text Publication details: New York McGraw-Hill 2012 Dissertation note: Contents: The conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics. Availability: Items available for loan: BMU Library (1)Call number: 658.872 SPO. Place hold Add to cart (remove)
	6.	Art of digital marketing : The definitive guide to creating strategic, targeted, and measurable online campaigns / by Dodson, Ian Material type: Text Publication details: New Delhi Wiley 2018 Availability: Items available for loan: BMU Library (1)Call number: 658.872 DOD. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.872 DOD. Place hold Add to cart (remove)
	7.	Unmarketing : stop marketing. Start engaging. by Stratten, Scott Series: Times business series Material type: Text Publication details: New Dlehi Wiley 2010 Availability: Items available for loan: BMU Library (1)Call number: 658.802 STR. Place hold Add to cart (remove)
	8.	End of business as usual : rewire the way you work to succeed in the consumer revolution by Solis, Brian Edition: 1st ed. Material type: Text Publication details: New Delhi Wiley c2012 Online resources: Click here to access online Availability: Items available for loan: BMU Library (1)Call number: 658.872 SOL. Place hold Add to cart (remove)
	9.	The long tail : why the future of business is selling less of more / by Anderson, Chris Edition: 1st ed. Material type: Text Publication details: New York : Hyperion, c2006 Online resources: Click here to access online Click here to access online Availability: Items available for loan: BMU Library (1)Call number: 658.802 AND. Place hold Add to cart (remove)
	10.	Marketing in the round : how to develop an integrated marketing campaign in digital era by Dietrich, Gini Livingston, Geoff Material type: Text Publication details: Noida Pearson 2015 Availability: Items available for loan: BMU Library (1)Call number: 658.872 DIE. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.872 DIE. Place hold Add to cart (remove)
	11.	Internet marketing : strategy, implementation, and practice by Chaffey, Dave Material type: Text Publication details: New Delhi Pearason 2018 Availability: Items available for loan: BMU Library (1)Call number: 658.84 CHA. Place hold Add to cart (remove)
	12.	Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing by Chaffey, Dave Smith, Paul Russell Series: Special Indian Edition Edition: 5th. Material type: Text Publication details: Oxon Routledge 2017 Availability: Items available for loan: BMU Library (1)Call number: 658.872 CHA. Place hold Add to cart (remove)
	13.	Digital marketing strategy : an integrated approach to online marketing by Kingsnorth, Simon Edition: 3rd ed. Material type: Text Publication details: London Kogan Page 2022 Availability: Items available for loan: BMU Library (4)Call number: 658.872 KIN, ... Place hold Add to cart (remove)

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