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1.
International Marketing by
Edition: 3rd.
Material type: Text Text
Publication details: New Delhi PHI Learning 2011
Availability: Items available for loan: BMU Library (6)Call number: 658.848 SRI, ...

2.
Services Marketing The Indian Context by
Edition: 3rd.
Material type: Text Text
Publication details: New Delhi PHI Learning 2012
Availability: Items available for loan: BMU Library (4)Call number: 658.8 SRI, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 SRI.

3.
E-Marketing by
Material type: Text Text
Publication details: New Delhi PHI Learning 2012
Availability: Items available for loan: BMU Library (4)Call number: 658.8 STR, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 STR.

4.
Marketing Management: A South Asian Perspective by
Edition: 14th.
Material type: Text Text
Publication details: Noida Pearson 2013
Availability: Items available for loan: BMU Library (14)Call number: 658.8 KOT, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 KOT. Not available: BMU Library: Checked out (4). BMU Library: Lost (1).

5.
A framework for marketing management by
Edition: 5th.
Material type: Text Text
Publication details: New Delhi Pearon 2014
Availability: Items available for loan: BMU Library (3)Call number: 658.8 KOT, ... Not available: BMU Library: Checked out (1).

6.
Global Marketing Management by
Edition: 7th.
Material type: Text Text
Publication details: New Delhi Pearson 2011
Availability: Items available for loan: BMU Library (1)Call number: 658.8 KEE.

7.
Integrated advertising, promotion and marketing communications by
Edition: 6th
Material type: Text Text
Publication details: New Delhi Pearson 2014
Availability: Items available for loan: BMU Library (2)Call number: 659.1 CLO, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 659.1 CLO.

8.
Market based management : strategies for growing customer value and profitability by
Edition: 5th
Material type: Text Text
Publication details: New Delhi PHI Learning 2009
Availability: Items available for loan: BMU Library (1)Call number: 658.8 BES. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 BES.

9.
Marketing Research by
Edition: 10th.
Material type: Text Text
Publication details: New Delhi Wiley 2011
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 AAK.

10.
Marketing Strategy and Competitive Positioning by
Edition: 4th.
Material type: Text Text
Publication details: New Delhi Pearson 2009
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 HOO.

11.
Principles of Direct and Database Marketing A Digital Orientation by
Edition: 4th.
Material type: Text Text
Publication details: New Delhi Pearson 2012
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 TAP.

12.
Retail Marketing Management by
Edition: 2nd.
Material type: Text Text
Publication details: New Delhi Pearson 2003
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.87 GIL.

13.
Winning in Emerging Markets A Road Map for Strategy and Execution by
Material type: Text Text
Publication details: Boston Harvard Business School Press 2010
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.4012 KHA.

14.
Beyond Consumer Marketing Sectoral Marketing and Emerging Trends by
Material type: Text Text
Publication details: New Delhi Response Books 2004
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 381.0954 PAN.

15.
Business-to-Business Marketing A Strategic Approach by
Edition: 3rd.
Material type: Text Text
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.84 MOR.

16.
International Marketing Vol-1 by Series: SAGE Library in Marketing
Material type: Text Text
Publication details: New Delhi Sage 2006
Availability: Items available for reference: BMU Library: Not For Loan (6)Call number: 658.84 KOT, ...

17.
International Marketing Management Text and Cases by
Material type: Text Text
Publication details: New Delhi Sage 2008
Availability: Items available for loan: BMU Library (1)Call number: 658.84 MAT.

18.
Relationship marketing by
Material type: Text Text
Publication details: New Delhi Oxford University Press 2009
Availability: Items available for loan: BMU Library (2)Call number: 658.8 GOD, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 GOD.

19.
Marketing management text and cases by
Edition: 2nd.
Material type: Text Text
Publication details: New Delhi Excel Books 2013
Availability: Items available for loan: BMU Library (4)Call number: 658.84 PAN, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 PAN.

20.
Marketing research text and cases by
Edition: 3rd.
Material type: Text Text
Publication details: New Delhi McGraw Hill 2014
Availability: Items available for loan: BMU Library (7)Call number: 658.83 NAR, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 NAR.

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