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1.
Improving marketing effectiveness : the methods and tools that work best by
Material type: Text Text
Publication details: New Delhi Viva Books 2009
Availability: Items available for loan: BMU Library (1)Call number: 658.8 SHA.

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2.
Managing total quality : enhancing personal and company value by
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill c2005
Availability: Items available for loan: BMU Library (1)Call number: 658.4013 RAM.

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3.
Balanced scorecard : a guide for your journey to best-practice processes by
Material type: Text Text
Publication details: New Delhi TMH 2005
Availability: Items available for loan: BMU Library (1)Call number: 658.4013 CRA.

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4.
Performance measurement of new product development teams: a case of the high tech sector by
Material type: Text Text
Publication details: New York Palgrave Macmillan 2009
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.575 ABD.

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