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	1.	Relationship marketing by Godson, Mark Material type: Text Publication details: New Delhi Oxford University Press 2009 Availability: Items available for loan: BMU Library (2)Call number: 658.8 GOD, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 GOD. Place hold Add to cart (remove)
	2.	Relationship marketing : a consumer experience approach / by Baron, Steve Conway, A Warnaby, Gary Series: Advanced marketing series Material type: Text Publication details: Los Angeles : Sage, 2010 Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.812 BAR. Add to cart (remove)
	3.	Relationship marketing : theory and practice by Buttle , Francis Buttle, Francis Material type: Text Publication details: London : Chapman, c1996 Online resources: Click here to access online Click here to access online Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.802 BUT. Add to cart (remove)
	4.	Services marketing : people, technology, strategy by Wirtz, Jochen Lovelock, Christopher Chatterjee, Jayanta Edition: 8th Material type: Text Publication details: New Delhi Pearson 2018 Availability: Items available for loan: BMU Library (5)Call number: 658.8 WIR, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 WIR. Not available: BMU Library: Checked out (1). Place hold Add to cart (remove)
	5.	Total customer value management : transforming business thinking by Mahajan, Gautam Material type: Text Publication details: New Delhi Response Book 2011 Availability: Items available for loan: BMU Library (1)Call number: 658.812 MAH. Place hold Add to cart (remove)
	6.	Unmarketing : stop marketing. Start engaging. by Stratten, Scott Series: Times business series Material type: Text Publication details: New Dlehi Wiley 2010 Availability: Items available for loan: BMU Library (1)Call number: 658.802 STR. Place hold Add to cart (remove)
	7.	Strategic customer care : an evolutionary approach to increasing customer value and profitability by Brown, Stanley A Material type: Text Publication details: Ontario John Wiley & Sons 1999 Availability: Items available for loan: BMU Library (1)Call number: 658.812 BRO. Place hold Add to cart (remove)
	8.	Beyond loyalty : the next generation of strategic customer relationship management by Chenet, Pierre Johansen, Jon Ivar Material type: Text Publication details: New Delhi PHI 2006 Availability: Items available for loan: BMU Library (1)Call number: 658.8 CHE. Place hold Add to cart (remove)

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