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1.
Buy-in : saving your good idea from being shot down by
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business Review Press, c2010
Availability: Items available for loan: BMU Library (1)Call number: 650.1 KOT. Items available for reference: BMU Library: Not For Loan (1)Call number: 650.1 KOT.

2.
When ads work : new proof that advertising triggers sales by
Edition: 2nd.
Material type: Text Text
Publication details: New Delhi PHI 2007
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 659.1 JON.

3.
One to one future : building relationships one customer at a time by
Material type: Text Text
Publication details: New York : Currency Doubleday, 1993
Availability: Items available for loan: BMU Library (1)Call number: 658.812 PEP.

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