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	1.	Innovations in digital research methods by Halfpenny , Peter Halfpenny, Peter Procter, Rob Material type: Text Publication details: Los Angeles : SAGE, ©2015 Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 300.72 HAL. Add to cart (remove)
	2.	Social media marketing by Tuten, Tracy L Solomon, Michael R Edition: 2nd edition. Material type: Text Publication details: Los Angeles Sage 2015 Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.872 TUT. Add to cart (remove)
	3.	Digital marketing analytics : making sense of consumer data in a digital world by Hemann , Chuck Burbary, Ken Material type: Text Publication details: Indianapolis, Ind. : Que, c2013 Availability: Not available: BMU Library: Lost (1). Add to cart (remove)
	4.	Social media analytics : effective tools for building, intrepreting, and using metrics by Sponder , Marshall Material type: Text Publication details: New York McGraw-Hill 2012 Dissertation note: Contents: The conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics. Availability: Items available for loan: BMU Library (1)Call number: 658.872 SPO. Place hold Add to cart (remove)
	5.	Unmarketing : stop marketing. Start engaging. by Stratten, Scott Series: Times business series Material type: Text Publication details: New Dlehi Wiley 2010 Availability: Items available for loan: BMU Library (1)Call number: 658.802 STR. Place hold Add to cart (remove)
	6.	End of business as usual : rewire the way you work to succeed in the consumer revolution by Solis, Brian Edition: 1st ed. Material type: Text Publication details: New Delhi Wiley c2012 Online resources: Click here to access online Availability: Items available for loan: BMU Library (1)Call number: 658.872 SOL. Place hold Add to cart (remove)
	7.	Cognitive surplus : creativity and generosity in a connected age by Shirky, Clay Material type: Text Publication details: New York : Penguin Press, 2010 Online resources: Click here to access online Availability: Items available for loan: BMU Library (1)Call number: 303.4833 SHI. Place hold Add to cart (remove)
	8.	Marketing in the round : how to develop an integrated marketing campaign in digital era by Dietrich, Gini Livingston, Geoff Material type: Text Publication details: Noida Pearson 2015 Availability: Items available for loan: BMU Library (1)Call number: 658.872 DIE. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.872 DIE. Place hold Add to cart (remove)
	9.	Social media analytics : techniques and insights for extracting business value out of social media / by Ganis, Matthew Kohirkar, Avinash Material type: Text Publication details: Noida Pearson 2017 Availability: Items available for loan: BMU Library (1)Call number: 006.312 GAN. Items available for reference: BMU Library: Not For Loan (1)Call number: 006.312 GAN. Place hold Add to cart (remove)
	10.	No cover image available No cover image available Actionable Insights for TVS Motor after analysing the social media and customer care data by Nikhil, Uppal Material type: Text Publication details: BML Munjal University School of Management 2020 Availability: Items available for reference: BMU Library: Not for loan (1). Add to cart (remove)
	11.	Social Media Marketing Brand ROI by Ananthanarayanan V Material type: Text Publication details: USA Createspace 2014 Availability: Items available for loan: BMU Library (2)Call number: 658.872 ANA, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.872 ANA. Place hold Add to cart (remove)
	12.	Digital marketing strategy : an integrated approach to online marketing by Kingsnorth, Simon Edition: 3rd ed. Material type: Text Publication details: London Kogan Page 2022 Availability: Items available for loan: BMU Library (4)Call number: 658.872 KIN, ... Place hold Add to cart (remove)
	13.	Every or: At last a sense of order or the final days of free will by Eggers, Dave Material type: Text Publication details: New York Vintage Books 2021 Availability: Items available for loan: BMU Library (1)Call number: 813.6 EGG. Place hold Add to cart (remove)
	14.	No cover image available No cover image available Use of media analytics in social media marketing and search engine optimisation for customer retention by Sarangi, Saswat Material type: Text Publication details: Gurugram BMU 2022 Availability: Items available for reference: BMU Library: Not for loan (1)Call number: 658 SAR. Add to cart (remove)

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