000			02709nam a22001937a 4500
003			BML
082			_a658 _bGAU
100			_aGautam
245			_aStudy to examine consumer legitimacy in the sharing economy context
260			_aGurgaon _bBML Munjal University _c2022
300			_a225p.
502			_aThesis submitted in the fulfillment of the requirement for the degree of Doctor of Philosophy by Gautam Under the supervision of Dr. Ruchi Garg and Dr. Ritu Chhikara and Prof. (Dr.) Vishal Talwar _bDoctor of Philosophy _d2022
520			_aHumankind is facing unprecedented levels of ecological degradation. The environmental devastation results from unsustainable consumption levels leading to Greenhouse Gas (GHG) emissions and carbon emissions at unprecedented levels. It has been estimated that humans will annually require 1.7 earths to sustain the present consumption levels, thereby denying future generations their share of resources. Thus, the acute need for transitioning towards alternative sustainable consumption practices is being felt by academics and practitioners. Nevertheless, the universal acceptance of the conceptualisation of the term 'sustainability' is lacking. Thus, resulting in uncertainty in academics and scepticism in the corporate sector. The aforesaid uncertainty in the academic field has led to 'academia losing its way in sustainability studies. This is corroborated by the inability to place sustainability under a management domain or conceptualise sustainability studies as a new management domain. Based on its functionality, sustainability has been placed under diverse management domains ranging from operations, materials, and supply chain to marketing domain. The present research focuses on consumer and their intention to consume sustainably. Hence, sustainability for the purpose of this study has been placed under the marketing domain. In conventional marketing literature, the purpose of marketing has been described as to sell more and generate revenue for the organisation. However, in recent times, there has been increasing awareness that sustainability cannot be derived only through efficient production and operations. However, it has to be embedded within the entire management discipline. Further, the marketing discipline is increasingly being expected to serve the interests of a wider group of stakeholders, including the communities and society. Hence, the concept of sustainable marketing is being extensively studied and researched.
650			_aManagement
650			_aEconomy
856			_uhttps://shodhganga.inflibnet.ac.in/handle/10603/444029
856			_uhttp://drc.bml.edu.in:8080/jspui/handle/123456789/2841
942			_2ddc _cTH
999			_c10137 _d10137