| 000 | 00898nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | BML | ||
| 020 | _a9781119835219 | ||
| 082 | 0 | 0 |
_a658.8 _bKOT |
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aMarketing 6.0 : _bthe future is immersive |
| 260 |
_aNew Jersey _bJohn Wiley & Sons _c2022 |
||
| 300 | _a247 p. | ||
| 500 | _aIncludes index. | ||
| 520 | _a"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aTechnology. | |
| 700 | 1 | _aKartajaya, Hermawan, | |
| 700 | 1 | _aSetiawan, Iwan, | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c11074 _d11074 |
||