| 000 | 00485nam a2200181 4500 | ||
|---|---|---|---|
| 003 | BML | ||
| 020 | _a9783031432989 | ||
| 082 |
_a658.812 _bKUM |
||
| 100 | _aKumar, V. | ||
| 245 |
_aValuing customer engagement _b: strategies to measure and maximize profitability |
||
| 250 | _a2nd ed. | ||
| 260 |
_aSwitzerland _bPalgrave Macmillan _c2024 |
||
| 300 | _a280 p. | ||
| 490 | _aPalgrave Executive Essentials | ||
| 650 | _aManagement | ||
| 650 | _aCustomer relations | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c11155 _d11155 |
||