| 000 | 00679nam a22001697a 4500 | ||
|---|---|---|---|
| 003 | BML | ||
| 020 | _a9781421440347 | ||
| 082 | 0 | 0 |
_a378.101 _bFLA |
| 100 | 1 | _aFlannery, Teresa M | |
| 245 | 1 | 0 |
_aHow to market a university : _bbuilding value in a competitive environment |
| 260 |
_aMaryland _bJohnHopkins University Press _c2021 |
||
| 300 | _a237p | ||
| 520 | _a"This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical"-- | ||
| 650 | 0 | _aEducation, Higher | |
| 650 | 0 | _aUniversities and colleges | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c11663 _d11663 |
||