000 00316nam a22001457a 4500
003 BML
020 _a9788174468352
082 _a659.1
_bMUR
100 _aMurthy , S . N
245 _aAdvertising an IMC perspective
250 _a2nd.
260 _aNew Delhi
_bExcel Books
_c2011
300 _a458p.
942 _2ddc
_cBK
999 _c1212
_d1212