000 00422nam a22001577a 4500
003 BML
020 _a9788132109037
082 _a658.8
_bKUM
100 _aKumar , V
245 _aLegends in marketing: marketing research new methodology, Vol. 06.
260 _aNew Delhi
_bSAGE
_c2012
300 _a336p.
700 _aPetersen , J Andrew (Volume Editor)
700 _aSheth , Jagdish N. (Series Editor)
942 _2ddc
_cBK
999 _c1445
_d1445