000 00367nam a22001457a 4500
003 BML
020 _a9788132109037
082 _a658.8
_bKUM
100 _aSheth , Jagdish N.
245 _aLegends in marketing: marketing strategy firm, Vol. 07.
260 _aNew Delhi
_bSAGE
_c2012
300 _a265p.
700 _aSrinivasan , Raji (Volume Editor)
942 _2ddc
_cBK
999 _c1446
_d1446