000 00414nam a22001577a 4500
003 BML
020 _a9788132109037
082 _a658.8
_bKUM
100 _aKumar , V
245 _aLegends of marketing: customer relationship management, Vol. 10.
260 _aNew Delhi
_bSAGE
_c2012
300 _a217p.
700 _aShah , Denish (Volume Editor)
700 _aSheth , Jagdish N. (Series Editor)
942 _2ddc
_cBK
999 _c1449
_d1449