000 00450nam a22001577a 4500
003 BML
020 _a9788132105206
082 _a658.8
_bHUN
100 _aHunt , Shelby D.
245 _aLegends in marketing: resource -advantage theory the research tradition period, Vol. 10.
260 _aNew Delhi
_bSAGE
_c2011
300 _a309p.
700 _aArnett , Dennis B. (Volume Editor)
700 _aSheth , Jagdish N. (Series Editor)
942 _2ddc
_cBK
999 _c1459
_d1459