000 00483nam a22001577a 4500
003 BML
020 _a9788131205176
082 _a658.8
_bMAL
100 _aMalhotra , Naresh K.
245 _aLegends in marketing: research methodology conjoint analysis, multidimensional scaling, and related techniques, Vol. 01.
260 _aNew Delhi
_bSAGE
_c2011
300 _a269p.
700 _aSheth , Jagdish N. (Series Editor)
700 _aAgarwal , James (Volume Editor)
942 _2ddc
_cBK
999 _c1460
_d1460