000 00422nam a22001577a 4500
003 BML
020 _a9788131205176
082 _a658.8
_bMAL
100 _aMalhotra , Naresh K.
245 _aLegends in marketing: marketing management and policy, Vol. 05.
260 _aNew Delhi
_bSAGE
_c2011
300 _a295p.
700 _aSheth , Jagdish N. (Series Editor)
700 _aUslay , Can (Volume Editor)
942 _2ddc
_cBK
999 _c1464
_d1464