000 00450nam a22001577a 4500
003 BML
020 _a9788132105176
082 _a658.8
_bMAL
100 _aMalhotra , Naresh K.
245 _aLegends in marketing: management information systems, technology, and marketing, Vol. 09.
260 _aNew Delhi
_bSAGE
_c2011
300 _a269p.
700 _aSheth , Jagdish N. (Series Editor)
700 _aKim , Sung S. (Volume Editor)
942 _2ddc
_cBK
999 _c1468
_d1468