000 00424nam a22001577a 4500
003 BML
020 _a9788132105190
082 _a658.8
_bKOT
100 _aKotler , Philip
245 _aLegends in marketing: marketing theory and orientations, Vol. 01.
260 _aNew Delhi
_bSAGE
_c2012
300 _a351p.
700 _aSheth , Jagdish N. (Series Editor)
700 _aAchrol , Ravi S. (Volume Editor)
942 _2ddc
_cBK
999 _c1469
_d1469