000 00446nam a22001577a 4500
003 BML
020 _a9788132105190
082 _a658.8
_bKOT
100 _aKotler , Philip
245 _aLegends in marketing: broadening the concept and applications of marketing, Vol. 08.
260 _aNew Delhi
_bSAGE
_c2012
300 _a343p[.
700 _aSheth , Jagdish N. (Series Editor)
700 _aWilkie , William L (Volume Editor)
942 _2ddc
_cBK
999 _c1476
_d1476