000 00428nam a22001577a 4500
003 BML
020 _a9788132105183
082 _a658.8
_bMON
100 _aMonroe , Kent B.
245 _aLegends in marketing: comparative price advertising, Vol. 02.
260 _aNew Delhi
_bSAGE
_c2011
300 _a180p.
700 _aSheth , Jagdish N. (Series Editor)
700 _aBitta , Albert J. Della (Volume Editor)
942 _2ddc
_cBK
999 _c1503
_d1503