000 00473cam a2200181 i 4500
020 _a9781452257174
040 _aDLC
_cDLC
082 0 0 _a658.802
_bMOO
100 1 _aMooij, Marieke K. de,
245 1 0 _aGlobal marketing and advertising :
_bunderstanding cultural paradoxes
250 _aFourth Edition.
260 _aLondon
_bSage
_c2014
300 _axx, 395 p.
650 0 _aTarget marketing
650 0 _aAdvertising
650 0 _aConsumer behavior
942 _2ddc
_cBK
999 _c2353
_d2353