000 00302nam a22001337a 4500
003 BML
020 _a9788120346406
082 _a658.802
_bSUD
100 _aSudhakar , G . P
245 _aIntegrated retail marketing communication
260 _aNew Delhi
_bPHI
_c2013
300 _a145p.
942 _2ddc
_cBK
999 _c3301
_d3301