| 000 | 00503nam a22001577a 4500 | ||
|---|---|---|---|
| 003 | BML | ||
| 020 | _a9780470974889 | ||
| 082 |
_a659.1019 _bHEA |
||
| 100 | _aHeath , Robert | ||
| 245 | _aSeducing the subconscious : the psychology of emotional influence in advertising | ||
| 260 |
_aUK _bWiley- BlackWell _c2012 |
||
| 300 | _a248p. | ||
| 500 | _aCollection subset: Management and Business Studies | ||
| 650 | _aAdvertising -- Psychological aspects ; PSYCHOLOGY / Cognitive Psychology | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3637 _d3637 |
||