| 000 | 00611nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c4474 _d4474 |
||
| 003 | BML | ||
| 020 | _a9789332587687 | ||
| 082 |
_a658.8 _bWIR |
||
| 100 | _aWirtz, Jochen | ||
| 245 |
_aServices marketing _b: people, technology, strategy |
||
| 250 | _a8th | ||
| 260 |
_aNew Delhi _bPearson _c2018 |
||
| 300 | _a817p. | ||
| 650 | _aService industries--Marketing | ||
| 650 | _aProfessions--Marketing | ||
| 650 | _aCustomer services--Marketing | ||
| 650 | _aMarketing--Management | ||
| 650 | _aRelationship marketing | ||
| 700 | _aLovelock, Christopher | ||
| 700 | _aChatterjee, Jayanta | ||
| 942 |
_2ddc _cBK |
||