| 000 | 00439nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c4495 _d4495 |
||
| 003 | BML | ||
| 020 | _a9789332574144 | ||
| 082 |
_a659.1 _bMOR |
||
| 100 | _aMoriarty, Sandra | ||
| 245 |
_aAdvertising and IMC _b: principles and practice |
||
| 250 | _a10th | ||
| 260 |
_aNew Delhi _bPearson _c2016 |
||
| 300 | _a669p. | ||
| 650 | _aAdvertising management | ||
| 700 | _aMitchell, Nancy D. | ||
| 700 | _aWells, William D. | ||
| 942 |
_2ddc _cBK |
||