| 000 | 00828nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c4552 _d4552 |
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| 003 | BML | ||
| 020 | _a9780749481971 | ||
| 082 |
_a658.83 _bBRA |
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| 100 | 1 | _aBrace, Ian, | |
| 245 | 1 | 0 |
_aQuestionnaire design : _bhow to plan, structure and write survey material for effective market research |
| 250 | _a4th edition. | ||
| 260 |
_aLondon _bKogan Page _c2018 |
||
| 300 | _aviii, 382 pages : | ||
| 490 | 0 | _aMarket research in practice | |
| 520 | 8 | _aQuestionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims. | |
| 650 | 0 | _aMarketing research | |
| 650 | 0 | _aQuestionnaires | |
| 942 |
_2ddc _cBK |
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