| 000 | 00738nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c4934 _d4934 |
||
| 003 | BML | ||
| 020 | _a9788189975722 | ||
| 082 | 0 | 0 |
_a658.8 _bTRO |
| 100 | 1 | _aTrout, Jack. | |
| 245 | 1 | 0 |
_aDifferentiate or die : _bsurvival in our era of killer competition |
| 250 | _a2nd ed. | ||
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2008. |
||
| 300 | _ax, 262 p. ; | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aCompetition. | |
| 700 | 1 | _aRivkin, Steve, | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html |
| 942 |
_2ddc _cBK |
||