000 00540nam a22001817a 4500
999 _c5105
_d5105
003 BML
020 _a9788131713747
082 0 0 _a658.8
_bMOS
100 1 _aMoskowitz, Howard R.
245 1 0 _aSelling blue elephants :
_bhow to make great products that people want before they even know they want them
260 _aNew Delhi
_bPearson
_cc2007.
300 _axvi, 252 p. :
650 0 _aMarketing.
650 0 _aNew products.
700 1 _aGofman, Alex.
856 4 1 _uhttp://www.loc.gov/catdir/toc/ecip075/2006038981.html
942 _2ddc
_cBK